The Content Series: Ep 1 - Why Being Known, Liked and Trusted Isn't Enough Anymore
Subscribe Now: Apple Podcast | SpotiFy
Welcome to the first edition of The Magnetic Woman Podcast: The Content Series. Over the next few weeks, I’m diving into specific topics to help you become a standout content creator - and an even better marketeer.
In this episode, I tackle the evolving demands of content strategy, share why your identity and vision are key, and offer insights on building a brand that truly resonates.
Here’s what I discuss:
Why consistency will always matter
How just being “known, liked, and trusted” isn’t enough
The one thing consumers crave
How your vision goes beyond goals like hitting sales targets or follower counts.
Resources:
Follow me on Instagram @PandoraPaloma_
Join us in London for the Scale in a Day Retreat HERE
Learn more about Consultancy & 1:1 offers HERE
Join Be Reel HERE
Transcript
Hello and welcome to this episode of the Magnetic Woman podcast and also the first in The Content Series.
Over the next few weeks I am going to be sharing content specific podcast themes to ultimately help you become a better marketeer - a better content creator.
I really want you to make your content work for you and it's a big part of what I do. This series is inspired and non-officially sponsored by my Be Reel membership, which is for women ready to show up, stand out, sell more, and ultimately cut content creation time in half by having done for you templates and tools designed to save you money, save you time, increase your engagement and drive sales.
If you want to be a part of the Be Reel membership, you can get started today for £47 a month, and the link is in the shownotes.
If you know that you are constantly wanting to show up, but finding that time makes that impossible.
You really love the idea of growing your brand on social media, but coming up with fresh ideas feels really draining and you want to connect with your audience authentically.
But right now social media feels like a chore.
Then pause this episode, go to the shownotes, get yourself involved. If you pay for the year up front, you get 12 whole months of live monthly content and messaging trainings.
So again, ultimately you can become a better marketer.
I want for all women to be able to create marketing
that matches the brilliance of the transformation that they provide in the world.
So go - get yourself involved. Join Be Reel now.
Today I wanted to speak about why being known, liked and trusted is not enough anymore.
Now, we've all heard the term know, like and trust. That's ultimately what we as service providers, or any business in the world needs to be known, needs to be liked and needs to be trusted for someone to purchase from them.
Specifically for service providers.
At the moment, I would say that actually being known, liked and trusted is not enough anymore, especially when it comes to content. So I'm going to speak specifically to content in this episode.
Now, the first thing to speak to is that people are obviously still purchasing from brands and people because of their content. Content will always be king and queen in any business, not only because it is obviously building know, like and trust, but the consistency of that content is supporting your community to be reminded of you.
Often, people need to be reminded in order to make the purchase. Equally, consistency means that you are constantly on somebody's radar or consistently on somebody's radar, and all of these things really matter. If I find a brand and I love that brand and I buy it once and then I forget the name (because I'm human and I'm busy and I've probably seen a million other brands since that point)
I'm going to use these collagen face masks that I've been using recently, right? I'm in love with them. I love them. I actually don't know the brand that I bought them for, but I know that I've got three left.
Now, I use these every week. Once a week I pop that face mask on and I go to bed and I wake up and I look and feel amazing. Now, unless I see content, whether that's through an email, whether that's through social media, or whether that's through an ad for the same brand, the likelihood is I'm going to see a similar product from a different brand. And at the time of me realising that I'm down to the last one, I'm going to purchase from whatever brand comes to mind.
And this is the power of consistency. And you know how I've talked about consistency forever. This is because of this exact reason. Okay?
Your consistency is the thing that does build trust with your audience, and it does continue to have you being liked, and it does help you continue to be known, because if it's not you, it will be someone else.
I know that that sounds quite cutthroat and a little bit mean, but in the world of the online space, actually your consistency really matters.
People are still buying from you because of your content.
However, they also need way more nurturing, which is what we call the education phase.
If you right now are creating content, and you're not seeing conversions from the content that you are creating, this is for you.
Content only has been a strategy for a very long time, and sometimes it works. I would say if you were looking for five people to take through a process which had a very tangible outcome as some form of an intro offer, and you already had a community that really trusted you, really knew you, had maybe worked with you before, it'd be pretty easy to convert those people through content, whether that is through selling on stories or creating some rules that speak to that problem solution, and then calling forth as a sales strategy (that I often use), which is calling forth those people - absolutely, you are going to see results from that.
However, if you are looking to convert a larger number of people or you're creating content right now and it isn't converting, this is where you're going to want to build in more of the education phase.
This is going to come through your webinars, your conversion events and any high-touch lead magnets.
Okay, so that's the first thing. Content only strategies can still work, but if your audience hasn't grown and you are selling the same thing, you at some point will exhaust your audience.
If your audience has grown and there are opportunities for people to buy from you because they may be new people in your space, they might need a little bit more nurturing than just content to want to put their hand in their pocket and give you their credit card.
We really need to look at your overall content strategy as part of your business strategy.
Whereas we used to rely on content, now we need to look at the overall structures and strategies of the business. And the majority of the time that is going to be looking at the top end of your funnel, which is the attraction phase, the growth of your audience.
Because if your audience isn't growing, sales at the end of the funnel will always feel harder.
And what I'm seeing a lot at the moment is people saying, ‘it's my content, it's my content’.
It's not your content.
It's right at the beginning, the top end of the funnel, which is your audience growth.
Now it may also be your content, but actually it's not the content itself. It's again more of the top end of the funnel, which is the overall messaging. Your content might be speaking to a problem, but do you understand and are you speaking to the exact problem and the way in which your client or ideal client speaks to that problem in a way that relates to them?
So it is and isn't the content right?
Is it a content problem or is it a top of funnel problem?
And that's really why I think now our content needs to have a strategy - and I'm going to do a whole separate podcast on that.
So content strategies, absolutely. We need to continue being known, liked and trusted.
However, we do need to grow those high-touch lead magnets and conversion events so that we are educating our communities even further.
You're not going to build know, like and trust just from content anymore. You need to go deeper, you need to go wider.
I was sharing this with a client actually just this week when I was sharing a bit of more of a review on my own business. I said to her, ‘we wouldn't be standing at this point in our business, having had our best year to date, if I hadn't have done such regular masterclasses’ (of which I would say we have done pretty much monthly).
Most of them - 90% - have been live. I hope that that gives you some context.
The next reason why being known, liked and trusted isn't enough anymore is that,
being a brand is more important than ever before.
So there's your content, and then there is the content of a brand where the community
a. feel part of a community
b. feel like they can really relate to the founder of that company.
And also the brand represents something that is aspirational to that consumer, that client, that customer.
Great content is a mix of being aspirational and being relatable. And being a brand is more important than ever before.
64% of consumers want brands to connect with them.
91% of people believe in social's power to connect people.
And 70% of consumers feel more connected to brands with CEOs that are active on social.
My view here, is that we want to invest in people that we know and we feel and we trust, live values that are similar to us, live a lifestyle that we aspire to live to, or live already live ourselves.
Being a brand is not just who you are. It is about the vision that you live. It is about the commitment you have to a cause, to a mission that - regardless of your content - is felt by your audience. And that's big and it's a big identity to step into.
But it is what I see in 2025. And moving forwards will be the thing that stands out and the way in which you, as a being and as a personal brand, stand out.
Okay, so what does that look like? What does brand look like?
Well, it's of course the aesthetic, it's how your brand looks, it is how your brand feels.
It is the colours and the fonts and the textures that you use to create a sense of something, a mission, a feeling, an identity.
And it's also who you are, who you are being and your vision and your identity, so it's really understanding who you are being and why, and then from that brand perspective, understanding what is it that you want to emanate as a personal brand, and as a brand in this world with that big vision and mission.
Who do you want to be in the world?
So I thought it would be nice for me to share with you some questions around what I tune into when it comes to identity, and it really is about what are you currently expressing in the world.
What do you want to be expressing in the world?
What reality do you want to create for yourself, for the world, for humanity?
And is your identity currently supporting that?
What feels like a growth edge for you when it comes to your thought leadership?
And I'm going to give you some context as to my own personal journey with this in the last few weeks, and how do you want your brand to be felt and experienced by your community? And is it currently being felt and experienced in that way?
It's always good to get a third party involved here. Maybe ask your audience. Maybe ask five people who you know, and five people that you don't know - what is it that comes to mind when you think about my brand? How does it make you feel?
Market research, again, something I harp on about so much.
But it's so powerful for us to understand how we might be perceived.
So really, if I were to say to you that your identity creates your reality, what does that bring up and how would that change who you are being, and the identity that you are choosing to be? Because that is a big part of what creates a brand and it's powerful, really powerful.
I'm going to share some context for me who I was being as I've really felt into this in the last few weeks and moving into what I feel my identity is becoming as I step into a deeper vision for myself.
It's basically that I was being a bit people pleasing, I was giving people a lot of access to me, having my fingers in lots of pies in the business.
In a sense, my identity was that of ‘I must do all of the things’.
And it was keeping me stuck.
Kknowing what my vision is for next year, knowing what my vision is and what my goals are, I got to work not just on the inner piece, (that's an ongoing process) but really looking where else I was being overly responsible for people? Going over and above, giving people lots of access, when actually that didn't feel truly aligned, and then also on a practical level, getting more support.
I identified that if I could reduce my personal workload by 20%,
I would be able to have 20% more time.
Actually, it worked out as a little bit of an extra percentage of time to build the things that I need to build in the business.
So there's a shift in identity there, which is that of I must do all of the things and woe is me.
I can feel my shoulders drop as I say this.
I get to delegate.
Because the more that I delegate and the more that I focus on the things that I know will drive the business, the more I meet that vision and the more that I live my vision.
And to add to that, the more that I'm doing that, the more that I'm in my truth, the more that I'm being the CEO that I desire to be, and the more that I'm being the CEO that I desire to be - the more I'm in my truth.
Because I am living and breathing my mission, my vision, which is to support and be in service to the evolution of women's autonomy and freedom.
I don't just do what I do because I like helping women become better marketeers and raising consciousness and making more money.
And I love that.
But there is a bigger mission piece here, a bigger vision, which is to support and be in service to the evolution of women's autonomy and freedom.
And I do that through the lens of business mentoring.
So my final point.
What is your vision?
If being known, liked, and trusted is not enough anymore, what is?
It is having a very powerful vision, a vision that is felt by your community.
They can't, and they might not, grasp why it feels so attractive, so magnetic, but it's felt. And then they come into your world and it's spoken, it's experienced through how you speak, through how you work, through the transformation that they see and feel in their own experience of it.
And that's pretty powerful, right?
Vision isn't the goal.
It's not 1 million people that you serve or 1 million people in my program, or 1 million pounds.
That's a goal, right? That's the goal.
We love the goals and they're important.
But vision is really about the commitment that you hold in living from this service, and in service to the reality that you desire to see.
It's about what you are willing to use your life force for, your very precious life force, I might add.
So if you're sat here thinking, ‘my content isn't converting’, well, first, of course, keep tuning into this podcast series because I am going to be talking you through messaging, specific themes, how I repurpose all the things content wise, so please do subscribe to the podcast if you haven't.
But before that, feel into what you are in service to.
Because the brands and businesses that will thrive from this moment into 2025, into 2026 and beyond will be those who hold a really powerful vision.
So just to cut through some noise and
a recap on why being known, liked and trusted isn't enough anymore.
Well, first of all, content strategies are working, but there is a bigger education piece required for the conversions that we see.
Being a brand is more important than ever and our identity and our vision matters equally as well.
Of course I mentioned before, if you are looking for support specifically with content, please do come and join us in Be Reel. If you want to cut your marketing time in half, get consistent engagement that builds that deeper connection with your audience, make more sales without putting in more effort, and ultimately free up time.
I want you to cut that marketing time in half so that you can focus on what really matters in your business, which is that vision.
Like I shared, you can join now from £47 a month. I would love to see you inside.
I hope this has been helpful. Next week I'm going to do a content series on how to go viral.
After that, we'll be messaging specific. I'll also cover repurposing.
If there's something specific that you would like me to cover, please do come and find me @PandoraPaloma_, I'd love to hear from you.
What can I support you with?
Thank you so much for tuning in today. I so appreciate you being here. If this has supported you, come and let me know.
It's always good to know that you are listening and who you are, where you're tuning in from.
Sending you big love from my corner of the world to yours.
Recent Episodes
.
Recent Episodes .
IF IT’S TIME TO MEET YOUR NEXT-LEVEL IN BUSINESS, WELCOME TO MY WORLD
Whether you’re new to business, got a side hustle that you’re ready to make your full-time reality, building to your first 6 figures, or scaling to a million, I have a coaching container to hold and support you