The Content Series: Ep 3 - How to Maximise on the Reels Algorithm
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Do you feel like your Instagram reels just aren’t getting the traction they deserve?
Good news: Instagram’s updated algorithm is prioritising smaller accounts and sharing reels with non-followers first. That means your moment to shine is right now.
This week on the podcast, I break down exactly how to make the most of this shift and turn your reels into an engine for growth, engagement, and conversions.
Here’s what you’ll learn in this episode:
How to map out content that nurtures your audience and aligns with your offers.
Tips for crafting clear, catchy, and converting captions that grab attention in seconds.
Why showing up regularly matters (and how to find a rhythm that works for you).
How to optimise your bio and pinned posts to turn new visitors into raving fans.
My personal posting schedule and how I’ve used consistency to build trust, boost engagement, and keep my brand top of mind.
Resources:
Follow me on Instagram @PandoraPaloma_
Join us in London for the Scale in a Day Retreat HERE
Learn more about Consultancy & 1:1 offers HERE
Join Be Reel HERE
Transcript
Hello. Hello and welcome to another edition of The Content Series.
Today, and this week, in the podcast, I wanted to talk about how to maximise on the new reels algorithm.
Now, a while back, Instagram announced they'll be prioritising reels from smaller accounts on the eels feed tab. And by showing reels to non-followers first, it means there's no better time to get your reels game on.
This Content Series is officially sponsored by my Be Reel membership, which is a space where I help you cut your marketing time in half by creating show stopping reels that also drive engagement and sales, which is ultimately what we want.
Content isn't just content for content's sake.
Today I thought that I would support you to maximise on the reels algorithm.
And the first piece is to
be really strategic with your content.
You really want your content to be created and planned with your overall strategy in mind.
The question to ask is, do you have a strategy in place that means that your content is nurturing people into a next step? (whether that is a funnel or a way to engage with you)
This all matters.
You really want to think about what is it that you are selling, let's say, this quarter, and then how does your content support that?
What I will say is that gone are the days where we enjoy being sold to on Instagram.
You probably have noticed that actually what we're seeing a lot more now is more educational, more valuable based content driving people into freebies, where we then sell very much behind the scenes.
This is really because I feel like we just all got very overwhelmed with constantly being sold to on Instagram.
The best possible content is that which is both aspirational and relatable.
The thing when we are only selling, is that it doesn't really speak to either of those things.
Your content really wants to serve a purpose in the wider context of your business plans, i.e. how is it nurturing your audience, and where is it nurturing them?
You want to get those foundations in place first by mapping out your sales plan, dialing in on the core problems that you're solving within the offer that you're selling, and then creating content based on that offer.
Now, not all content will have a Call To Action or be selling anything, because this is really where you get to inspire and engage. And this is equally important. And I'll come to that in a moment.
The first thing to maximise is to be strategic with your content.
The next is to
make sure that it is clear, catchy and highly converting.
Now is not the time for being vanilla.
Your content needs to be smart, valuable, authoritative.
You want your hooks, you want your body text, you want your Call to Action that really speaks to your ideal client.
It is slightly concerning that we have 1-3 seconds to get someone to stop their scroll.
And how do we do that?
Well, a really epic hook.
Have a feel into your own Instagram feed right now. Does it hook an ideal client in?
You want to make sure that those hooks are highly presentable, i.e. you can read them when scrolling your feed.
And then of course, bad copy, good copy, bad hooks, good hooks. A bad hook would be ‘here's what I offer’ or a ‘how to’ - pretty overused.
Good copy is really showcasing how to overcome the challenge that you're facing, and also turning the problem solution on its head.
So, ‘if I wanted to scale to six figures, I wouldn't do this’, so you're really turning things on their head a little bit.
So quick, clear, catchy, converting content. Your hooks, your captions, your Calls to Action.
The next piece is getting consistent.
I know that I talk about consistency all the time, but I promise, consistency is really important.
There's so many reasons why.
A very obvious one is you want people to remember who you are.
If every day at 12 o'clock someone sees your content, and then the next day they see your content, and the next day you see your content, you get the gist.
It's like,
‘oh, Pandora's always present, everything she posts, it just really lands in my heart.
I see it every day. It reminds me of her.
Oh, look, there's Pandora again.
Oh, there's Pandora.
Oh, Pandora's Instagram post was so valuable..’
by the time I'm then sharing a way to work with me in my stories, I've nurtured my audience to trust me, to know me, to like me, to trust me.
That's just one of the reasons why consistency is important.
Another reason why consistency is important is it really is building your brand. It's really supporting you to become known for the thing. And it's also prioritising engagement because the more that people know, like, and trust you, the more likely they are to engage with you.
Now, what I will say is that consistency doesn't have to look like posting seven reels a week, or twice a day, but it does have to look like being consistent with what you are sharing and when you are sharing it.
Find a space of consistency that works for you. It could be I post three reels a week and stories every day, and I take weekends off.
Delightful. Go for it.
My personal sweet spot is 3-4 reels a week, Monday to Friday, and then stories every day.
So I will always be on stories.
When I'm working Monday to Friday, you will see that I do sometimes take weekends off, or I certainly take some time of the weekend off, and then I might come in on a Sunday evening or a Monday morning with a bit of a recap.
For me, this has been enough to see consistent engagement.
If I wanted to go into a growth phase on Instagram, I would consider posting minimum daily once.
If you really want to see growth, you probably need to be prioritising posting once or twice a day.
And this is obviously where repurposing your content comes in.
And that's a whole other podcast episode, which I will do.
So the final piece to maximise your reels algorithm is to
optimise your bio and your pinned post.
Let's start with bio.
Actually look at your bio.
Now, does it say, I'm an authority, I'm an expert, I'm a brand, you can trust me and here's what I do.
Because if it doesn't, then let's make sure that that happens.
A really, really good bio is going to showcase who you are, your mission, and then establish credibility and trust.
That might look like media, features, brands you've worked with, number of sales, author, those kinds of things.
Let's go into your pinned posts.
You really want to optimise the posts that sit at the top of your feed, so that any new followers can very clearly see how you could support them, and obviously in turn hit that follow button.
What I would consider doing for your pinned posts is one about you, one pinned post that drives to your core offer and one pinned post that drives to your core conversion event or freebie.
So one about you, one that drives to a core offer.
Now for me, that's our low cost offer, which is the Be Reel membership - makes a lot of sense.
And then one that drives people to some form of freebie, which drives to your core offer. If you have a funnel set up and your conversion event, let's say, is a pre-recorded masterclass, your content would send them there now.
That said, you probably will tweak and evolve and change your pinned posts over time, depending on what you're launching.
But as a rule, you really want the top three pinned posts to showcase who you are as a brand and a business, what you do and how you do it.
If you haven't done that, I recommend that you do.
I hope that this episode has been helpful. This is part of The Content Series, which is officially, non-officially sponsored by the Be Reel membership and this is a space where you will cut your marketing content creation time in half with done for you templates and tools designed to save time, increase engagement and drive sales.
If you want to create scroll stopping reels without the stress, please head to the shownotes where you can get the link.
You can sign up for just £47 per month, or you can pay an upfront yearly for a fee of £470. With that annual package, you get monthly live trainings with me to upgrade your content and your overall messaging. So you will really learn how to become a better marketeer, how to engage, grow and convert your audience through your content and your messaging.
This won't just impact the content you create, it will actually impact all of the assets that you build in your business, from your landing pages and your thank you pages and your sales pages.
Because understanding how to speak to your ideal client is the easiest way for you to scale. You will absolutely see an ROI again and again.
The link is in the shownotes now.
Also, if this episode has been helpful, please come and let me know. I would love to hear from you. You can find me on Instagram @PandoraPaloma_. I do hope to hear from you.
Have a beautiful rest of your day.
Sending big love from my corner of the world to yours.
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